YouTube Official Blog

Two of YouTube’s most iconic forces have finally collided. In a new episode of Hot Ones launching today, MrBeast sits down with Sean Evans to discuss his career while battling ten increasingly spicy wings.

Watch the full MrBeast x Hot Ones episode to see if the YouTube star survives the Last Dab.

The latest Trends Report from YouTube’s Culture & Trends team, "The Expanding Entertainment Universe of the NFL: The NFL’s video evolution on YouTube," is now live, providing an inside look at the league’s massive growth on the platform.

Key insights from the data include:

• Massive viewership: Videos related to the NFL amassed over 20 billion views in 2025.¹
• Offseason growth: Over 30% of views related to NFL content in 2025 occurred between the conclusion of the Super Bowl and start of the regular season.²
• Rapid expansion: Annual global views of NFL-related content grew by over 250% from 2020 to 2025.²
• Fan-driven content: Annual global uploads of NFL-related videos grew by over 400% between 2020 and 2025.³

Visit the YouTube Culture & Trends site to read the full report.

1. _{Source: YouTube Data, Global, 2025}
2. _{Source: YouTube Data, Global, 2020-2025}
3. _{Source: YouTube Data, Global, 2020-2025}

From precision salon cuts to gravity-defying hair sculptures, the hairstylist community on YouTube is blurring the line between professional expertise and amateur enthusiasm. These videos range from visually satisfying entertainment to deep-dive tutorials, catering to every hair desire.

These videos do more than just dazzle; they empower. Whether showcasing vintage styling, natural hair care, or dramatic transformations, creators are flaunting the know-how required for the profession while opening vital new revenue streams. The appetite for this expertise is massive: Stylist Brad Mondo's YouTube channel has received more than 2B views in its lifetime.*

Don't miss our unique YouTube logo (also known as the Yoodle), launching during Haute Couture Spring/Summer Fashion Week, celebrating the artistry of the hairstylist community. Ready to shake up your look? Brush up on your skills with our playlist.

_{*Source: YouTube data, Global, Lifetime}

Music fans everywhere can tune into the worldwide video premiere of Harry Styles’ new track “Aperture” today at 12 PM ET. This is the first official music video from Harry’s new album “Kiss All The Time. Disco, Occasionally” dropping March 6th!

Fans can visit the watchpage right now to set their reminders and experience the real time reveal of the album’s tracklist leading into the video premiere, exclusively on YouTube.

The countdown is on and we can’t wait!

In our latest episode of Watch History, the Best New Artist nominee takes us behind the screen to reveal the eclectic mix of videos that have taken over his feed in the last year.

2025 was a banner year for Alex Warren. His hit song “Ordinary” took the world by storm, topping charts everywhere and becoming one of YouTube’s top 10 songs of the year. What’s more? Warren was nominated for the Best New Artist at the upcoming Grammy Awards.

Today's six minute watch history episode offers a rare, personal look at the man behind the music and the visual world that energizes him. Warren deep dives into some of major life milestones, like starting his own YouTube channel at age twelve and revisiting his wedding vows. He details his journey of mastering Zara Larsson’s “Lush Life” choreography via Shorts tutorials, his passion for watching Tiny Desk Concerts (Laufey is a current favorite), and getting lost in the culinary chaos of Mythical Kitchen (particularly the Ed Sheeran episode). Warren’s watch history reveals his true love of live music, appreciation for a good laugh, and the occasional 24 hour dog tv session.

Watch Alex Warren's special episode of Watch History now! And stay tuned to the breakthrough artists YouTube channel for more to come in 2026.