YouTube Official Blog

The 2026 Milan Cortina Winter Olympics are underway and about to get a major injection of "Hot Girl" energy as three-time Grammy-winning superstar, Megan Thee Stallion, joins the NBC Milan Cortina Creator Collective and YouTube on the ground at the Games.

With over 7.3 million subscribers and more than 630 million views across her music in the last year alone, Megan is uniquely positioned to bring her fans behind the scenes for a closer look at all the action in Milan.

What does this mean for the fans?

• Unique perspective and access: Through the partnership with NBCUniversal, who is the exclusive U.S. media partner of the Olympic Games, Megan will have access to Olympic venues and athletes, giving her the opportunity to experience the Games firsthand and share those moments with her fans and Olympic audiences alike.
• Only on YouTube: Fans everywhere can follow Megan’s on-the-ground adventures exclusively on her YouTube channel, featuring content that won't be seen anywhere else.
• Chart-topping influence: Having reached #1 on the US Top Songs chart five times with hits like "HISS," "Body," and "WAP," Megan brings a massive audience to the Olympic movement.

Bringing today’s most influential voices directly to the heart of the action in Italy exemplifies the unique role artists and creators play in taking today’s most exciting cultural moments and driving global conversation around them. Thanks to NBCuniversal’s Creator Collective, Megan and many more creators will be there to capture every iconic moment through their unique lenses on YouTube!

Great news for the creator community in Armenia: the YouTube Partner Program is set to go live this Spring. Creators in Armenia can monetize their content and join the global community of more than 3 million who have turned their passion into a business on YouTube.

Creators can learn more about eligibility to join the YouTube Partner Program here.

YouTube is built on a simple idea: we only succeed when our creators do. It’s why we’ve paid out over $100 billion to creators, artists, and media companies in the last four years alone.

With the upcoming launch of YPP in Armenia, YouTube is continuing its commitment to help grow the global creator economy, invest in their content, hire talent, and empower them to build successful businesses on and off the platform.

Two of YouTube’s most iconic forces have finally collided. In a new episode of Hot Ones launching today, MrBeast sits down with Sean Evans to discuss his career while battling ten increasingly spicy wings.

Watch the full MrBeast x Hot Ones episode to see if the YouTube star survives the Last Dab.

The latest Trends Report from YouTube’s Culture & Trends team, "The Expanding Entertainment Universe of the NFL: The NFL’s video evolution on YouTube," is now live, providing an inside look at the league’s massive growth on the platform.

Key insights from the data include:

• Massive viewership: Videos related to the NFL amassed over 20 billion views in 2025.¹
• Offseason growth: Over 30% of views related to NFL content in 2025 occurred between the conclusion of the Super Bowl and start of the regular season.²
• Rapid expansion: Annual global views of NFL-related content grew by over 250% from 2020 to 2025.²
• Fan-driven content: Annual global uploads of NFL-related videos grew by over 400% between 2020 and 2025.³

Visit the YouTube Culture & Trends site to read the full report.

1. _{Source: YouTube Data, Global, 2025}
2. _{Source: YouTube Data, Global, 2020-2025}
3. _{Source: YouTube Data, Global, 2020-2025}

Music fans everywhere can tune into the worldwide video premiere of Harry Styles’ new track “Aperture” today at 12 PM ET. This is the first official music video from Harry’s new album “Kiss All The Time. Disco, Occasionally” dropping March 6th!

Fans can visit the watchpage right now to set their reminders and experience the real time reveal of the album’s tracklist leading into the video premiere, exclusively on YouTube.

The countdown is on and we can’t wait!