Crossing 100 million YouTube Music and Premium subscribers, thanks to you
Feb 01, 2024 – minute read
Today, we’re delighted and humbled to share that YouTube Music and Premium has crossed 100M subscribers, including trials.1
In 2015, we believed that there was an appetite for a YouTube experience that benefited not only our users, but the creator and artist community as well, and we announced a new subscription service alongside a brand new app, YouTube Music. This offering was designed for music lovers and YouTube fans who wanted more choice in how they spent time on YouTube, allowing them to enjoy YouTube without interruptions, background play and downloads, and a full music service with the world's largest catalog. Along the way, we learned a lot, made a few pivots (and even rebranded), expanded our offerings and plans, and made YouTube Music and Premium available in over 100 countries and regions.
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And through it all, we’ve remained focused on delivering a best-in-class experience to our global YouTube community.
In fact, in the past year alone we enhanced the Premium playback experience including adding the ability to continue watching YouTube across different devices like your smart TVs and tablets and introduced an enhanced version of 1080p HD. We also experimented with new generative AI features that Premium users were among the first to try. And for listeners, we introduced the Samples tab, a lightning fast way to discover new music, a completely customized radio building experience , and brought podcasts to YouTube Music.
Beyond features, we know what truly makes viewers and listeners keep choosing YouTube - it’s the incredible content from our creators and artists. YouTube Premium helps maintain a thriving creator and artist community, providing them with an additional source of revenue from subscriptions.
From small beginnings to a community of 100M across more than 100 countries, we’re grateful to our subscribers for their support!
Read more about the impact of this milestone from our Global Head of Music, Lyor Cohen, here.
1. As of January 2024