Expanding likeness detection to the entertainment industry

We’re expanding our likeness detection technology to the entertainment industry: talent agencies, management companies, and the celebrities they represent.

Likeness detection works similarly to Content ID: it looks for AI-generated content with a participant’s likeness, like a deepfake of their face, and gives them the power to find it and request removal.

With support from leading talent agencies and management companies, including CAA, UTA, WME, and Untitled Management, we've worked to refine how likeness detection can best serve talent. We're excited that celebrities and entertainers are now eligible to access this tool, regardless of whether they have a YouTube channel.