Jun 25, 2026 [[read-time]] minute read
Soccer, fútbol — whatever you call it, every four years the beautiful game captures the world's attention. Together with FIFA and the tournament’s official media partners, we’re giving a global cohort of YouTube creators with over 350 million subscribers combined unparalleled access to matches and more.
Here are a few YouTube creators bringing a fresh perspective to the FIFA World Cup™. These creators are going behind the goal, inside the tunnels and at the pre-match warmups, getting unparalleled access to bring viewers closer to the tournament's biggest moments.
Japan
For the FIFA World Cup 2026™, TokaiOnAirRYO is taking his audience from Japan along for the ride as he touches down in host cities giving on-the-ground overviews of matches.
United States
Zhong has mastered the art of high-energy entertainment that keeps millions hooked from the very first second. For the 2026 World Cup, he’s bringing his signature style and fun directly to the global stage. Zhong’s taking viewers along for the ride as he orchestrates massive, tournament-themed flash mobs, challenges unsuspecting fans in the host cities to impossible trick-shot bets for cash, and captures the electric, unpredictable energy of the world's biggest sporting event in a way only he can.
United States
Jenny is known for her financial experiments and data-driven challenges. For the FIFA World Cup 2026™, she’s busy starting the wave, getting on the Jumbotron, and meeting players like Cristiano Ronaldo.
United States
Haley Kalil, known to millions online as haleyybaylee, produces consistently-viral YouTube content featuring funny sketches, red carpet POVs and vlogs, and glamorous-yet-relatable lifestyle videos.
Haley’s bringing her trademark comedic flair to the FIFA World Cup 2026™ by giving fans a peek into the iconic tunnel walk while balancing relatability through comedy.
Canada
Jeenie is a comedy powerhouse on YouTube, famous for her hilarious skits and her popular "Cabin Pressure" series. She has built a highly-engaged community by combining sharp comedic timing with everyday situational humor informed by her experience as a former flight attendant.
For her World Cup coverage, Jeenie infuses her signature humor, personal stories, and contagious enthusiasm into her Short, demonstrating that entertainment in the World Cup stadiums goes far beyond just the sport being played.
United States
Jesser is a staple in the sports community on YouTube, beloved for his high-stakes challenges, unique sports content, and infectious enthusiasm. Whether he is sinking trick shots or collaborating with some of the most athletes in the world, his channel is a hub for fans who love the intersection of sports, gaming, and entertainment.
Translating his passion to the global stage, Jesser’s hyping up audiences and team supporters by creating YouTube content that deviates from more standard, broadcast coverage. His videos lean into lightweight predictions and community engagement, driving excitement for the matches.
Brazil
Neagle is a dynamic creator known for his high-energy videos, epic challenges, and exciting experience and product tests. His channel is a go-to destination for fans who want to feel like they are right there in the action, whether he's traveling the world or pulling off his next big stunt.
During the FIFA World Cup™, Neagle is rooting for his home country, Brazil, and is combining his signature adventurous style with enthusiastic fan content. He’s taking his audience directly onto the pitch and providing an immersive perspective of the FIFA World Cup™ that feels authentic to his usual content.
United Arab Emirates
Noor is a prominent lifestyle and beauty creator from the Middle East Her content often feels like a conversation with a best friend, covering everything from daily routines to major life milestones.
For the FIFA World Cup 2026™, Noor invites her audience to share in her national pride and game-day excitement. Noor published a GRWM (Get Ready with Me) Short ahead of the Iraq vs. France match and a collaboration with top French creator Michou, sharing their live reactions during the match. with promises to share her experience inside the stadium soon as well. Her content captures the cultural celebration that makes the World Cup so special.
