Jun 10, 2026 [[read-time]] minute read
The countdown to the FIFA World Cup 2026™ kick off is on and as a preferred platform partner, we are gearing up to bring fans everywhere closer to the pitch than ever before. For the first time in the competition’s history, FIFA’s official media partners will have the option of live streaming the first 10 minutes of every match on their YouTube channel, enabling fans to experience the energy from the very first whistle, and will be able to stream a select number of matches in full on their YouTube channel, engaging global audiences and promoting where to watch more of the competition.
We are excited to announce the first ever YouTube FIFA Creator Cup, live streaming globally only on YouTube from the heart of New York City on July 12th.
As part of our preferred platform partnership with FIFA, we are excited to announce the first ever YouTube FIFA Creator Cup, live streaming globally only on YouTube from the heart of New York City on July 12th. This match will bring together your favorite global YouTube creators, elite athletes and celebrities who will lace up their cleats and face off in an unforgettable exhibition matchup. Stay tuned for details on team captains, players, and more coming soon.
We are thrilled to unveil the YouTube creator lineup for FIFA World Cup 2026™. Attending matches across the tournament, these creators will capture the sport, culture, and community through a unique lens for their combined 350+ million subscribers—from tactical breakdowns and pitch challenges to the overall experience. Together with the official media partners’ YouTube coverage, the tournament will reach an even broader, more diverse audience, creating a truly connected experience for fans and broadcasters alike.
We are proud to introduce our global FIFA World Cup 2026™ YouTube creators, where they are from and what you can expect from their coverage during the tournament:
The legendary physical comedian and director will be cooking up cinematic, laugh-out-loud skits.
"We are twins Ara and Fer, and we’ve both loved football since we were little. We’re ready to experience a World Cup in our own country and share it with all of you.”
Known for her relatable lifestyle and travel content, Ashley will give fans an aesthetic tour of the host cities, from stadium style to
behind-the-scenes travel diaries.
“Going to the FIFA World Cup is a dream for every football fan, words can't describe! I looked forward to this moment for 4 years and can't wait to share my adventures with the world, this will be BIG!”
"I grew up watching the World Cup with my family, and now I get to experience the games IN REAL LIFE? Oh, I’m absolutely about to be the loudest person in the stadium. This is going to be a summer to remember. I am SO excited.”
"Soccer was my first love, before the cleats came off and the camera turned on. Bringing my subscribers inside the World Cup is a full-circle moment I've been waiting my whole life for.”
“I’ve heard my friends talk about the World Cup forever so excited to be there and witness it!”
Jorge will be showcasing the vibrant, unmatchable energy of the tournament with relatable, fast-paced content.
“I will be up and personal at the World Cup with YouTube and FIFA! I can’t wait to share my experiences at the biggest stage on Earth!”
“My last flight ever as a flight attendant was literally to the World Cup—now I’m trading the galley for the stadium stands to bring my subscribers the ultimate chaotic itinerary!”
“I’ll bring my subscribers along for a fun World Cup VIP adventure from GRWMs, to try to appear on the jumbotron, a face painting challenge, and an exclusive VIP pitch tour!”
A titan of sports entertainment, Jesser will bring his epic challenge formats and love for competitive sports to the tournament's biggest stadiums.
Guided by his "Do What Excites" mentality, Kelly will be bringing spontaneous adventures, and raw, authentic storytelling to the tournament.
“Being part of the World Cup experience feels so surreal, and I can’t wait to bring my audience along through my lens — from the matches to the travel, emotions, and unforgettable little moments in between.”
“From INDONESIA nights to the World Cup light. Now I'm chasing the moment witnessing that World Cup roar. FOOTBALL IS LIFE!”
“An Olympic medalist short-track speed skater, one of a kind sports teller creator in Korea, Yoongy brings an elite athlete’s perspective mixed with brilliant entertainment value.”
“I can’t wait to experience the World Cup from inside the stadium, hunt down the best food every country has to offer, and most importantly, bring you along for every bite!"
"No nation has won more World Cups than us, and I'll be following Brazil's road to a sixth title in person, living every moment up close and bringing my fans content they've never seen before."
“From watching the World Cup as a kid to experiencing it from the heart of the action, I can’t wait to bring my subscribers behind the scenes and share every unforgettable moment with them”
“Football has always been at the core of what we do and we’re incredibly excited to be heading to the FIFA World Cup to make content for our viewers in collaboration with YouTube!”
"I trained my whole life to represent Mexico in competition — I'm not competing this time, but it turns out I got the honor to snap some Shorts instead.”
A member of one of Japan’s most influential creator groups, TOKAI ONAIR, brings his passion for football and the infectious energy that has captivated millions of fans to share the excitement and atmosphere of the FIFA World Cup.
"A passion passed down through generations: my grandfather, my father, and I support different teams. But during the World Cup, rivalry turns into unity. Living and sharing this experience live with my audience is much more than a dream.”
A king of viral, fast-paced public challenges and comedic stunts, Zhong will bring his high-octane energy straight to the stadium concourses.
Get more details on how to tune in to FIFA World Cup 2026™ on YouTube.
