YouTube partners with Prince William’s Earthshot Prize to raise awareness of climate solutions
May 30, 2023 – [[read-time]] minute read
Editor's Note: This blog has been updated with the full video below.
As part of this two-year partnership, The Earthshot Prize will work with YouTube to produce content which inspires users to drive action against climate change with stories of urgent optimism from around the world.
Today YouTube has announced a new official partnership with The Earthshot Prize – an initiative launched in 2020 by Prince William to discover, accelerate and scale ground-breaking solutions to repair and regenerate the planet.
As part of this two-year partnership, The Earthshot Prize will work with YouTube to produce content which inspires users to drive action against climate change with stories of urgent optimism from around the world. YouTube will also support the growth of The Earthshot Prize YouTube channel, building an engaged sustainability community and helping The Earthshot Prize reach younger and international audiences who we know care passionately about this issue.
From mini-documentaries and Q&As with the finalists of the awards to YouTube Shorts and creator collaborations, the content will help audiences better understand climate solutions in easily digestible formats. This includes amplifying series like the recently published ‘Most searched for climate questions’ and ‘Relax with the Earthshot Prize’.
This exciting new partnership will be a critical support to The Earthshot Prize as it builds towards its third annual Awards Ceremony, to be hosted this November in Singapore for the first time.
People from all parts of the world continue to come to YouTube to learn more about the climate challenges we face and to better understand their personal impact. Every YouTube video streamed has zero carbon footprint from our Google data centres and that’s because sustainability is and has always been a core value for Google since it was founded, two decades ago.
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“Sustainability matters to us, it matters to the creator community that calls YouTube home and it matters to viewers, particularly younger viewers who are demanding we all take greater care of our planet. Our vision is to make YouTube the world's leading destination for awareness, education, and action on the global climate crisis and partnering with The Earthshot Prize allows us to raise the voices of authoritative experts on this important issue. It also provides an opportunity to spotlight and celebrate the innovative solutions presented by the finalists for this year’s award” - Pedro Pina, Head of YouTube Europe, Middle East & Africa.
“At The Earthshot Prize we want to incentivise innovation and change to help repair our planet and partnering with YouTube, one of the world’s biggest platforms, allows us to do that on a truly global scale. We look forward to collaborating on exciting content that will inspire urgent optimism and action and help audiences better understand the climate challenges we face.” – Hannah Jones, CEO, The Earthshot Prize.