Aug 21, 2024 [[read-time]] minute read
The Weeknd - the global superstar who first captivated audiences on YouTube more than a decade ago and boasts over 35 million subscribers to his channel to date – will make a triumphant return to the platform on September 7th for a one-night-only livestream concert experience from the sold-out Estádio MorumBIS, in São Paulo, Brazil.
The visually stunning trailer - directed by YZA Voku - offers a compelling preview of a new song and features a series of AI-generated images. Watch and see full credits here.
After a sold-out global tour spanning the past two years, The Weeknd has become renowned for his visually stunning performances and boundary-pushing artistry. With groundbreaking production, his upcoming São Paulo show promises to be one of his most electrifying concerts yet. Announced just weeks ago, this highly anticipated performance is expected to feature chart-topping hits and potentially offer a glimpse into what's next for the artist.
“Moments like this give us the chance to connect in real time at least and share that energy together, no matter where you are.”
Abel ‘The Weeknd’ Tesfaye
Alongside the monumental show, The Weeknd will also donate 10% of net proceeds from all merchandise sales at the event and online to the Brazilian Soul Fund of BrazilFoundation. These funds will directly support communities in Brazil affected by natural disasters and economic hardships, with a focus on helping the most vulnerable families in southern Brazil recover and rebuild their lives after the devastating floods.
The Weeknd has spent his career building, bending and shaping culture through his ever-evolving music and visual offerings. On YouTube, he is one of the most-viewed artists of 2024 so far and has earned over 6 billion views across his content over the past 12 months. He has five videos with over 1 billion views as a lead, featured, or collaborating artist, including “The Hills” and “Starboy” featuring Daft Punk which have over 2 billion views, respectively. He is one of the world’s most listened-to artists; just last year, the Guinness Book of World Records named him “The Most Popular Artist in the World.” His 2020 album "After Hours" is the #1 most streamed R&B album of all time, followed by his 2016 album "Starboy" at #2.
Set your reminders now and we’ll see you back here at showtime!
