Here’s a recap of some of our biggest news from March, including Creator Collectives in all 50 states, what to expect from Brandcast 2025, reaching 125 million YouTube Music and Premium subscribers, and more.

20 years & 125 million subscribers later

We recently reached 125 million YouTube Music and Premium subscribers globally, including trials. To celebrate this milestone, Lyor Cohen, Global Head of Music, shared our vision for fans and artists.

Introducing Premium Lite

We’re expanding our Premium Lite pilot to users in the US. Premium Lite gives viewers a new, more affordable way to enjoy most videos on YouTube ad-free for $7.99 per month. We'll also make Premium Lite available to all users in our current pilot countries - Thailand, Germany, and Australia.

Join us at a Creator Collective

For the first time, the Creator Collective program is hitting all 50 states. Whether you’re just getting started on YouTube, building a community or feeling established and looking to expand your network, we're coming to you – wherever you call home.

Celebrating innovation

To celebrate being named #11 on Fast Company’s Most Innovative Companies list for 2025, we highlighted 11 products we’ve launched for YouTube creators in the past year.

Brandcast 2025

On Wednesday, May 14 at 5:30pm ET, YouTube CEO Neal Mohan, YouTube CBO Mary Ellen Coe and Google President Sean Downey, alongside top creators and artists like MrBeast, Brittany Broski, and Lady Gaga, will take the stage live at Lincoln Center to host Brandcast — YouTube’s annual Upfront.

Explore YouTube's biggest updates from March