Apr 26, 2022 [[read-time]] minute read
Everyday, YouTube creators help me learn or achieve something new - from baking sourdough during the pandemic to fixing my bike just last week. Imagine if you could say a special thank you to your favorite creators or show appreciation for specific videos that have taught you something new or helped you. With Super Thanks, now you can!
Last year, we announced Super Thanks, the latest addition to the Supers family, which gives creators another way to earn money while also helping them deepen their connections with viewers, just like Super Chat and Super Stickers. Since introducing the feature to some creators, we’ve seen really great feedback and today, we’re excited to share that Super Thanks is now available to all eligible creators across 68 locations in the YouTube Partner Program.
Here’s how Super Thanks works. Fans watching YouTube videos can purchase Super Thanks at various points between $2 and $50 (or local currency equivalent) to express their gratitude and show support for their favorite creators and content. They will see a fun, animated GIF right on the channel’s video and, as an added bonus, get a distinct, colorful comment to highlight their purchase, which creators can heart and like.
We’re also thrilled to share that viewers can now customize their Super Thanks comment, which was the top request we heard since we kicked off the beta. We hope that this will drive more meaningful interactions between creators and their (super) fans!
With today’s expansion, Super Thanks is now available to millions of monetizing creators in 68 countries, and is available to viewers on desktop and mobile devices. Creators can enable Super Thanks via YouTube Studio to earn a new source of revenue from videos with just one click - no extra setup work or maintenance needed.
At YouTube, we’re always looking for fresh ways creators can diversify their revenue streams. There are now 10 ways for creators to make money on YouTube, and we can’t wait to see how you use Super Thanks!