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This short film explores rapper Jack Harlow’s artistic evolution

Our Artist on the Rise’s ascent to becoming one of rap music’s biggest breakthrough artists

GRAMMY-nominated rapper, Jack Harlow, is continuing to make waves in 2021. 


You’ll find out exactly what inspires this Generation Now / Atlantic Records artist’s compelling videos and intricate lyrics by watching his Artist on the Rise short film, released today, in collaboration with YouTube Music. 


The film embarks on a colorful expedition into Jack Harlow’s mind. With animations to highlight key moments, this piece explores Harlow’s artistic evolution, philosophies and his quest for self-knowledge as his journey continues.

In case you missed it, Jack Harlow performed some of his biggest debut hits for his fans this past December, live from Beverly Hills, during Artist on the Rise LIVE week. Check out the epic set, on demand, now! 

All eyes will be on Harlow this Sunday as the Louisville, Kentucky rapper is up for his first GRAMMY Award for his multi-platinum smash hit, “WHATS POPPIN,” in the Best Rap Performance category.  Stay tuned for more to come from this next-level Artist on the Rise.