YouTube’s keynote at MIPCOM: Building your audience on YouTube

Yesterday, YouTube's Vice President and Global Head of Content, Robert Kyncl, delivered the Media Mastermind Keynote at the MIPCOM conference in Cannes, France. Robert was then joined on stage by Alex Mahon, CEO Shine Group, Peter Tortorici, CEO and Chairman of GroupM Entertainment, and Yair Landau, Partner at MK Capital for a panel discussion moderated by MediaLink’s Chairman and CEO Michael Kassan. It was standing room only in the auditorium, so we thought we’d give you an opportunity to hear and see Robert’s presentation for yourself.

While the speech and subsequent discussion were geared towards the content creators and distributors in the audience, we wanted to share it with you as it paints a broader picture of our long-term strategy to bring more great content to love on YouTube. You can also find a full transcript of Robert’s speech here.

Let us know what you think of the speech in the comments below.

The YouTube Team