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YouTube Shopping presents Beauty Festival 2022 and First-Ever Shoppable Shorts Challenge

  • By The YouTube Shopping & Fashion and Beauty Teams
  • Jun.07.2022
YouTube’s second annual Beauty Festival will be live from Los Angeles on June 16 — and for the first time, Shoppable.

YouTube’s Beauty Festival is back — and for the first time ever, Shoppable! On June 16, fans around the world can tune in to see 2022’s biggest stars and hottest brands come together for the ultimate celebration of beauty on YouTube, hosted by YouTube's Head of Fashion and Beauty, Derek Blasberg, LIVE from Los Angeles and on YouTube.com/BeautyFest.

Glossier Pencils

If you can’t wait until June 16 to get your beauty fix, we are excited to announce YouTube’s FIRST-EVER Shoppable Shorts Challenge. On Wednesday, June 8, Glossier will launch their never-before-seen No. 1 Pencil eyeliner exclusively on YouTube Shorts, led by music artist and beauty-lover Kehlani, and fans can use the hashtag #WrittenInGlossier to participate! Every Short created with the hashtag will be Shoppable using the link directly on the video. From June 8 through YouTube’s Beauty Festival on June 16, the pencil (available in 10 colors!) will EXCLUSIVELY be available for purchase via YouTube Shorts and directly on the YouTube #BeautyFest livestream.

Want to join the challenge?

  1. Start recording a YouTube Short!
  2. Start with showing us your fresh face.
  3. Apply makeup, but don’t blend it in! A tap of Glossier Cloud Paint here, a swipe of Glossier Stretch Concealer there–we want to see it pre-blended, really focusing on where and how you apply it.
  4. Add a few swipes of eyeliner. (Again, doesn’t have to be perfected or blended just yet!)
  5. Transition with your hand to camera lens.
  6. Show off your final look, in all its blended, diffused or sharp-winged glory.
  7. In your video, use the hashtag #WrittenInGlossier in both your video title and description to join the challenge

We’re also revealing our superstar Beauty Festival talent lineup, which features more than 30 celebrities and creators including Allyiah Gainer, Amber Scholl, Ashley Graham, Arnell Armon, Beauty Within, Brad Mondo, Catherine McBroom, Christen Dominique, Doniella (donni) Davy, Gwen Stefani, Hailey Bieber, Isamaya Ffrench, Jackie Aina, Jen Atkin, Kehlani, Mai Pham, Manny MUA, Mindy McKnight, Susan Yara, Nikita Dragun, Nyma Tang PatrickStarrr, Safiya Nygaard, Simply Nailogical, Sir John, SSSniperwolf, Tracee Ellis Ross, Violet Chachki and Winnie Harlow.

New this year, we are partnering with an unprecedented 40 top beauty brands for on-site activations in Los Angeles and programming LIVE on YouTube, including exclusive product drops with Amber Scholl’s 333 and Co. Jewelry, Brad Mondo’s XMONDO, CAY SKIN by Winnie Harlow, Donni Davy’s Half Magic Beauty, Glossier, Tracee Ellis Ross’s Pattern Beauty and Olaplex, in addition to Live Shopping with heavy-hitters like Dyson, Lancôme and NuFace, and special partnerships with Beachwaver, Black Girl Sunscreen, CTZN Cosmetics (Sir John), Dr. Barbara Sturm, Fenty Beauty, FORVR Mood (Jackie Aina), LaserAway, Hairitage (Mindy McKnight), Naturium (Susan Yara), Scentbird, Solawave, Tata Harper and UOMA Beauty.

Tune in June 16 on YouTube.com/BeautyFest

Tune in June 16 on YouTube.com/BeautyFest to see the live makeovers, A-list surprise guests, first-ever product drops, how-tos and reviews, never-before-seen performances, Pride celebrations and SO much more — only on YouTube.