YouTube celebrates the launch and cultural impact of Grand Theft Auto VI

As the definitive destination for all GTAVI video content, YouTube introduces GTA-themed interactive features, 24-hour global livestream, and more.


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Grand Theft Auto VI officially launches on November 19th and the community on YouTube couldn’t be more hyped. To date, the Grand Theft Auto series has reached over 900 billion views on YouTube, with pre-launch videos related to GTAVI already topping 40 billion views. 1

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To date, the Grand Theft Auto series has reached over 900 billion views on YouTube.

In celebration of GTAVI’s imminent launch, YouTube and Rockstar Games are partnering to bring the community together with Creator content and interactive features.

Here's how fans can take part in the action:

An illustration of a pink alligator wearing purple sunglasses and a blue tropical shirt with palm tree patterns, holding a cocktail glass with an umbrella straw

Eligible viewers tuning into select creator live streams can claim and send a Grand Theft Auto VI gift on us while they last.

Exclusive Grand Theft Auto VI gifts on YouTube Live

YouTube Live is introducing five limited-edition, game-themed gifts, including iconic animations like Wanted Stars that pop up directly on screen during streams. To kick things off, eligible viewers tuning into select creator live streams can claim and send a Grand Theft Auto VI gift on us while they last.

GTAVI: Visit Vice City Shorts Effect

Fans can drop themselves directly into Vice City using the GTAVI: Visit Vice City Shorts Effect. The feature includes multiple iconic backgrounds, making it easy for creators and fans to build their own launch-week videos.

Unique creator POVs

Our global creators are bringing you everything from deep tactical breakdowns and immersive storytelling to behind-the-scenes access throughout launch week in Miami. Stay tuned to watch your favorite creators dive into Vice City!

The sound of Vice City

Music has always been a defining part of the Grand Theft Auto experience. Listeners can find the official GTAVI soundtrack (featuring Morgan Wallen’s “Last Thing You Need”) and the complete GTA series anthology playlist directly on the YouTube Music homepage throughout launch week.

A colorful graphic with the text "Culture & Trends Report" in bold white letters with a black outline, set against a pink and purple background with palm tree silhouettes and decorative items including pink sunglasses, green dice, and a blue car key-chain.

YouTube’s Culture & Trends team published an in-depth look at Grand Theft Auto's lasting cultural impact as we inch closer to the GTAVI era.

New Culture and Trends Report

Today, YouTube’s Culture & Trends team published an in-depth look at Grand Theft Auto's lasting cultural impact as we inch closer to the GTAVI era. The report analyzes how the uniquely cinematic and immersive world has evolved digital storytelling and opened new avenues for creative expression. Read the full report here.

The 24-Hour Launch Livestream

Starting November 19 at 12 AM ET, fans worldwide can tune in to youtube.com/youtube for a 24 hour stream packed with live gameplay, creator podcasts, and original content featuring top creators like Caylus, Zhong and Kat, Jelly, Rivers, Jake Baldino, Cinna and more! The marathon will kick off with a pre-show hosted by RDCWorld starting at 11 PM ET on November 18th and will wrap with live on-the-ground coverage from Miami, bringing viewers to the action alongside creators and special guests.

Fans can jump straight into the global broadcast by clicking the custom GTAVI-themed YouTube logo (Yoodle) on the YouTube homepage. 2

As launch approaches, YouTube is excited to be the place where the community experiences GTAVI together in real time.

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