These YTMA artists were chosen by you. Thanks to your love, they showed the biggest growth in views, subscribers and engagement over the last six months. That’s what makes them artists to watch on YouTube in 2015, and YTMA winners.
New music videos. All at once. The YouTube Music Awards.
At its best, music is about the full experience of sight, sound and participation. And for the 2015 YouTube Music Awards, presented by Kia, we’re giving you just that.
On March 23 at 10 a.m. PT, we’re doing something never before seen on YouTube—dropping a collection of exclusive, new music videos from established and emerging artists, all at once. We've selected some of the most original music video directors alive today to produce these new videos and enlisted VICE to produce the entire program. The performers include:
Cahoots Charli XCX Ed Sheeran Martin Garrix MAX Migos Megan Nicole Nicky Jam Shamir
These artists will even pull some of you into the action, inviting you to go behind the scenes at shoots, be a part of their videos and more. Stay tuned by subscribing to the YouTube Music Awards channel, and prepare your eyeballs and eardrums to experience the music on March 23!