YouTube Music launches Avenues 2.0 series
Sep 09, 2026 [[read-time]] minute read
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Turning early musical momentum into a long-lasting career is harder than ever. That’s why we launched YouTube Avenues: a scaled education program to empower emerging artists in underrepresented and underserved markets. After traveling to cities like Philadelphia, Detroit, Houston, and London to connect with artists in person, we’ve brought that same energy to screens everywhere with YouTube Avenues 2.0.
Hosted by YouTube Cultural Advisor and Podcaster Wallo267 and YouTube partner managers, this new series is designed to hand the keys to the next generation of artists and creators. Whether you are experimenting with Shorts, producing long-form visual stories, or going live with fans, YouTube is built to help you sustain a thriving business.
Check out all four episodes on the YouTube Music channel now:
- The Art of the Rollout with DaBaby & BunnaB: Dive into the anatomy of a perfect album rollout and how to build hype with DaBaby, featuring a performance by Atlanta rapper BunnaB.
- World Building on YouTube with Concrete Boys & Belly Gang Kushington: Learn what it takes to build a visual world and catalog that rewards fans for going deep, featuring a performance by Atlanta’s Belly Gang Kushington.
- Release Strategy with Rich the Kid & The Paradox: Treat your release day like a championship game. Hear how to prepare for your biggest moments, closing with a performance by pop-punk band The Paradox.
- Fandom with Tobe Nwigwe: Discover how to turn passive listeners into a dedicated community that shows up IRL, with a live performance by Toronto R&B singer Chxrry.
Ready to take your career to the next stage? Watch the full season on YouTube, connect with our network of over 1,000 Avenues alumni, and register for the official YouTube Masterclass today to keep building your legacy.