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YouTube livestreaming, direct from the runway

By Lee Hadlow

Ad Programs Associate

We’re pretty sure there's a lot more to life than being really, really, ridiculously good looking. But in the meantime it’s Mercedes-Benz Fashion Week, and we’ll be bringing you the hottest shows from New York, streamed live from Lincoln Center on YouTube. Maybelline and YouTube will be bringing you both Fall Fashion Week and Spring Fashion Week coming in September 2011.

YouTube will live stream 3-4 shows per day for each day of New York Fashion Week (February 10-17, 2011). From Carolina Herrera to Herve Leger to Narciso Rodriguez, all the hottest designers' shows can be watched live, starting tomorrow.

Supplementing the live stream will be a content gallery featuring the hottest moments and highlights from this year's Fashion Week events: runways, designer interviews, and parties. The content featured will come from a select number of top premium fashion partners and will be representative of the diverse range of content and partners we have on the site. We will feature "best of" clips from established editorial voices in the fashion world like Fashion TV (, Vogue ( and Nylon Magazine (Nylon TV), as well as homegrown YouTube gurus like our "Haul Girls" (JuicyStar07, AllthatGlitters21).

Visit and experience Fashion Week like never before. Tune in tomorrow, February 10 for our first live stream.