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YouTube goes (even more) global!

By Marenco Kemp

Head of EMEA Online Partnerships

If you’re watching a YouTube video today, chances are you’re not in the United States. More than 80 percent of YouTube’s billions of views each day come from fans in countries outside the U.S., and the videos and creators they’re watching are just as global.

We want to make sure the videos you see when you fire up YouTube are relevant to you, wherever you’re watching. That’s why we’re launching even more local country versions of YouTube, connecting fans with creators in their home countries and giving those creators a way to earn money from their popularity. With the addition of the Adriatics, Baltics, Bulgaria, Georgia, Azerbaijan, Kazakhstan and Belarus, YouTube now has local versions in 85 countries.

For fans in these countries, this means easily discovering local creators and content. In Kazakhstan, you’ll find local talent such as DynastyofCat, a hugely popular DIY and vlogging channel, or even local broadcasters like TheSevenChannel, right there on the homepage. In Belarus, you can find 17-year-old vlogger DimaErmuzevich who regularly reaches more than 400K fans; and the Serbian music channel Grand Production, which has grown a following throughout the Balkans and beyond with their folk music.

Local versions of YouTube are good news for creators, too. It opens up the opportunity for creators to become a partner, earn money from their channels, and gain access to tools and resources that can help them make the most of YouTube. Creators can access online lessons via the YouTube Creator Academy to get started and learn best practices, and the Creator Community gives creators a place to meet each other, find collaborations, and more. We hope that this will allow more creators to bring more of their ideas and talents to YouTube for all of us to enjoy.

So whether you’re viewing us from youtube.by, youtube.kz, or youtube.bg, you’ve now got your own YouTube that not only connects you with a community of a billion people, but helps you see the creativity going on right in your backyard.

Marenco Kemp, Head of EMEA Online Partnerships, recently watched "Top10Memes: Top 10 Facts - Lego."