For the second year in a row, the United Nations World Food Program (WFP) asked activists on YouTube to make videos raising awareness about world hunger as part of their "Hungerbytes" competition. And once again, many creative entries came in. Nonprofits looking to run their own YouTube video campaign may want to take note of this effort as it effectively harnessed the imaginative minds of the community to raise awareness of an issue.
Antonio and Sandoval will now travel to Guatemala with WFP to raise awareness for hunger in that country. In addition, 14-year-old John Beck from Rome won the "Under-18" category for his "Dinner Is Served" video, in which a white-gloved waiter dishes up a meal consisting of a compact emergency food ration. The juxtaposition of gourmet restaurant service and an emergency ration is striking:
You can learn more about the United Nations World Food Program, and how you can help, on the WFP's YouTube channel.