What YouTube’s new music features mean for artists

As artists, creators, composers, remixers and directors, you’ve been at the forefront of making YouTube the ultimate home for music.  After nine years of unforgettable music moments you’ve created -- Kutiman, Beliebers, “Gangnam Style” and countless others -- we’re more committed than ever to making the music experience on YouTube better for you and your fans. That’s why today we’re launching new music features that will help your fans discover and enjoy more of your music and rolling out the beta of our new subscription service, YouTube Music Key. 

 
Starting today, all music fans will see a new home just for music on their YouTube app for Android, iOS and on YouTube.com. The music homepage will make it easier for fans to find their favorite music videos (including yours!) and discover new ones through personalized recommendations, trending playlists and playlists to perfectly fit their mood. What’s more, starting in the USA, UK, Spain, Italy, Portugal, Finland and Ireland, we’re launching the beta of our new music subscription service, YouTube Music Key, which gives subscribers access to ad-free music, background play and offline viewing. For artists, we believe the easier it is for fans to find and enjoy your music on YouTube -- anytime, anywhere -- the more opportunity you’ll have to build your fan bases and make money from your music. 

If you’re wondering if your music is included in the YouTube Music Key beta, you should talk with your record label or distributor. If you're an artist sharing your music directly through YouTube and you’re interested in being a part of the subscription service, you can let us know with this form. We’re excited about this new music experience on YouTube, and we’re continuing to bring on more artists in the coming months. 

With all these new features, all our best practices still apply for growing your audience on YouTube. So keep creating great music, curating awesome playlists and mixtapes, and continue to share your music with the world. Because if we’ve learned anything over the past nine years, it’s that your creativity is limitless.