This video, from YouTube nonprofit partner charity:water, conveys the urgent need to build wells in the Central African Republic by juxtaposing powerful images with Beck's "Time Bomb":
Like charity:water, GOOD Magazine is also leveraging pop culture to spur citizens to take action. They've created a three-video series, rooted in familiar water-oriented scenes from iconic films and television, to demonstrate that life without clean water can be a very frightening prospect:
And if you're looking for straight facts without the fluff, this brief documentary from the International Red Cross provides specific information about how chronic water and sanitation challenges are affecting Zambia.
You can help solve the global water crisis by contributing to these worthy organizations -- and by sharing their messages with your friends.