ICC and YouTube Expand Global Access to ICC Women’s T20 World Cup 2026
YouTube's partnership with the International Cricket Council brings the tournament to more viewers across the world.
Jun 12, 2026 [[read-time]] minute read
The International Cricket Council (ICC) and YouTube will bring global cricket fans closer to the ICC Women’s T20 World Cup 2026 than ever before in a bid to facilitate the growth of the women’s game in emerging cricket markets around the world.
As part of the collaboration, all official warm-up matches have already been streamed live globally on the ICC’s YouTube channel, while every match of the tournament will be available live in multiple territories.
Those markets include Nepal, Germany, the Netherlands and Japan, while dedicated audience development campaigns will also run across Malaysia, France, Italy, Hong Kong, South Korea, Indonesia and Thailand. Additional activity will support fan engagement in Belgium, Switzerland, Denmark, Finland, Portugal, Spain and Sweden.
The tournament’s YouTube offering will be further enhanced through local language content and commentary options, including dedicated feeds in Japanese, Bahasa Indonesia and Thai, building on the success of similar initiatives trialled during the recent ICC Men’s T20 World Cup 2026.
The initiative forms part of a broader fan-first strategy to make cricket more accessible, discoverable and engaging for audiences around the world, particularly across emerging markets where interest in the sport continues to grow rapidly.
Full match highlights and a wide range of video-on-demand content will also be available globally throughout the event, ensuring fans everywhere can follow all the action.
The game is just the beginning; the story continues on YouTube.