VidCon 2023: YouTube takes center stage
Jun 20, 2023 – minute read
VidCon is back and just around the corner! YouTube is excited to return as the title sponsor and exclusive livestream sponsor for VidCon Anaheim 2023, providing attendees with new content and experiential activations across all three of VidCon’s signature tracks, in addition to taking the stage to deliver the Industry Track keynote address.
For the first time, we are opening YouTube Shopping’s YouTube Drop Shop! Attendees will get Drop Shop Dollars to spend at checkout and could even get lucky, walking away with an ultra-exclusive drop that could happen at any time!
Some of the biggest YouTube creators including Alan Chikin Chow, Blogilates, Colin and Samir, Ian Boggs, Jeenie.Weenie, KallMeKris, Ludwig, Manny MUA, SSSniperwolf, Steven He, Sydney Morgan and more will be attending and diving head first into VidCon - participating in engaging panel conversations, merch pop-ups, meetups, and more.
And for the first time, we are opening YouTube Shopping’s YouTube Drop Shop! Imagine having the chance to get your hands on a coveted piece of merch and must-have products from your favorite YouTube Shopping creators and brands. This year at VidCon, you can!
Fans will get to immerse themselves, explore, interact and shop with YouTube. Attendees will get Drop Shop Dollars to spend at checkout and could even get lucky, walking away with an ultra-exclusive drop that could happen at any time!
Digital culture will center stage through a diverse and impressive schedule of YouTube programming live from the Anaheim Convention Center. Can’t make it to Anaheim? Tune into the livestream at 3:30 pm on VidCon’s YouTube channel to catch our keynote and find highlights from the rest of the weekend here.
YOUTUBE DROP SHOP
Date: Thursday, June 22 - Saturday, June 24 from 9:00am - 6:30pm
Location: Anaheim Convention Center
Participants: AllyiahsFace, Blogilates, Christen Dominique, Dream, Sydney Morgan, Smosh and more surprise guests!
Check out what YouTube Shopping is all about at the Drop Shop - any immersive experience where fans can celebrate, explore and shop products from the worlds of the Creators and brands they love, including Fenty Beauty, Levis, FootLocker, Newegg, Gamestop and more.
THE POWER OF GAMING COMMUNITIES ON YOUTUBE
Date: Thursday, June 22 at 10:00 - 11:00am
Location: Trending Stage presented by Ruby Gillman, Teenage Kraken
Participants: Leo Olebe, AyChristene, DrLupo, Fuslie, Ludwig, MatPat and Steph
Over 2 trillion views and 120 billion hours of gaming content watched across the world last year – the power of the Gaming community on YouTube is undeniable. Join our new Head of Gaming and YouTube Gaming Creators to talk about the magical world of Gaming on YouTube.
EARN WITH YOUTUBE SHOPPING'S NEW AFFILIATE PROGRAM
Date: Thursday, June 22 at 11:30am - 12:30pm
Location: Room 207
Participants: Bridget Dolan, Dr. Dray, Sydney Morgan, OHEMAA, Megan Black, Johnny Ross
The YouTube Shopping affiliate program makes it easy for your fans to seamlessly shop your content, while you earn more. In this session, YouTube Shopping’s Bridget Dolan will share why the affiliate program at YouTube is different, and what it means for you. You’ll also hear from creators and a top brand who have turned affiliate marketing into real opportunity. You won’t want to miss out on some fun giveaways!
HOW LARGE MEDIA COS LEVERAGE MULTI-FORMAT ON YOUTUBE
Date: Thursday, June 22 at 12:00-12:45pm
Location: Ballroom D
Participants: Fede Goldenberg, Andrea Wolinetz, Michael Scogin, Danyel Mendoza
The largest media companies in the world like Disney, Paramount, WB-Discovery, NBCU, Netflix, and others have deep, sophisticated engagement on YouTube to drive monetization on the platform, and awareness/conversion off platform to SVOD, theaters, TV, and more. In this panel we will host representatives from these companies to explore how and why they found success with their multi-format strategies exploring Shorts, Clips, Long Form, Live, and Podcasts around movies and TV shows.
YOUTUBE INDUSTRY KEYNOTE
Date: Thursday, June 22 at 3:30 - 4:30pm
Location: Industry Track Mainstage
Participants: Amjad Hanif, Amber Scholl, Colin and Samir, LARRAY, SSSniperWolf
Join YouTube’s Vice President of Product Management, Amjad Hanif, as he discusses YouTube and the creator landscape with some of today’s top breakthrough creators.
CREATOR KEYNOTE: ENGAGE, CONNECT, GROW: HOW TO FIND YOUR FANS AND BUILD YOUR COMMUNITY
Date: Thursday, June 22 at 4:00 - 4:45pm
Location: Room 204
Participants: Siobhan Quinn, Milad Mirg, BENOFTHEWEEK, Haley Kalil
There’s no better place than YouTube to find your fans and build an engaged, supportive audience that keeps showing up for you and your content. Join global YouTube product experts and top creators as they share insider tips, best practices, and real-world advice on how to grow and engage a loyal audience. Whether you’re just starting out on YouTube or looking to take your channel to the next level, this panel will provide valuable insights and actionable tips for success.
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HOW TO MAXIMIZE YOUR EARNING POTENTIAL ON YOUTUBE
Date: Friday, June 23 at 10:00 - 11:00am
Location: Room 204
Participants: Thomas Kim (TK), Andrew Leonard, Emily D. Baker, Anthony Padilla, Marissa Hill (ShadeTV), AyChristene
The YouTube Partner Program is evolving with lower eligibility requirements for fan funding and shopping monetization tools, and more ways to qualify and earn through Shorts. This creator panel will provide best practices for becoming a YouTube Partner and dive deep into creator stories of building careers on the platform.
BUILDING TRUST AND ADVOCACY WITH YOUTUBE SHOPPING
Date: Friday, June 23 at 11:00 - 11:45am
Location: Room 303AB
Participants: Michael Martin, Manny MUA
Viewers go to their favorite YouTube creators for trusted product recommendations more than any other platform. In this session, YouTube Shopping General Manager, Michael Martin, will break down YouTube Shopping, their new affiliate program and how it can help you reach new audiences, build loyalty and drive sales in conversation with a special guest. And, you won’t want to miss some fun shopping inspired giveaways!
FROM SHORTS TO LONG-FORM: THE ALGORITHM EXPLAINED
Date: Friday, June 23 at 2:00 - 2:45pm
Location: Room 211AB
Participants: Todd Beaupré, Rene Ritchie
Breaking down the opportunities and concerns creators have around YouTube discovery and performance in a multi-option, multi-format world — the latest updates on the bridge between Shorts and long-form videos, multi-language videos, podcasts, and more.
GINORMO: ELEVATING AAPI STORYTELLING ON YOUTUBE
Date: Saturday, June 24 at 5:30 - 6:30pm
Location: Spotlight Stage
Participants: Alan Chikin Chow, Ian Boggs, Jeenie.Weenie, Steven He, KallMeKris, Nathan Doan, Steve Joe, Mic Kovary, Janel Jimenez
Join us for Ginormo: Elevating AAPI Storytelling on YouTube, a screening and panel discussion of Ginormo!. The new 6-episode sci-fi metacomedy series co-created by Ken Mok, an Emmy nominated Producer, and Steven He, features an almost all Asian cast of 8 creators including: Steven He, Alan Chikin Chow, Ian Boggs, Jeenie.Weenie, Steven Ho, Kallmekris, Nathan Doan and Joma Tech.
Be sure to tune in on VidCon’s YouTube Channel or show up in-person at the Anaheim Convention Center, June 21 – 24.
See you at VidCon!