The online pre-show will feature 3 hours of live red carpet coverage, and give you the chance through YouTube Moderator to ask questions of the musicians and stars on youtube.com/awardshownetwork. During AMA week and immediately after the show, you can come back to YouTube to watch behind-the-scenes segments, producer blogs and artist interviews.
For the first time in 40 years of AMA history, the show will include a category for “New Media Honorees.” This category recognizes the impact online video has had on the music industry and how fans engage with the artists. There's lots of YouTube love, with the inaugural awards given to DeStorm, Christina Grimmie, and Karmin. Tune in to see them strut the red carpet!