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Transitioning to AdWords for video

By Lane Shackleton

Product Manager, YouTube

As you may have seen in your account, on April 12th, 2012, we will say a fond farewell to as we retire this interface. We’ve listened to your feedback and learned a lot about what video advertisers need to be successful with our tools. In an effort to give you more control over your ads, we’ve created AdWords for video (beta). This new tool streamlines the process of creating a campaign, has access to more ad formats and ad inventory, and gives you powerful tools to understand and improve the performance of your video ads.

All accounts have now been transitioned to AdWords for video. 

To manage your account or create a new one, login at All promotions can still be found in the AdWords interface ( and any advertiser can create a new video campaign by logging in at

What’s happening to Promoted Videos?

This awesome YouTube video format isn't going anywhere - it's just joining the TrueView family of video ad formats with a fresh look.

  • Promotions alongside YouTube search results are now known as TrueView in-search.
  • Promotions alongside YouTube videos and content on the Google Display Network are now known as TrueView in-display.

For more information about AdWords for video (beta), including a step-by-step setup guide, visit the AdWords for video website or or the AdWords Help Center