Sep 03, 2021 [[read-time]] minute read
Twenty-first century pop icons BTS are set to appear on a special episode of YouTube Originals’ weekly music series “RELEASED" on Thursday, September 9th at 11:45 PM ET. This episode will lead directly into the premiere of the “BTS ‘Permission to Dance’ MV (Shorts Challenge ver.)” on September 10th at Midnight ET. The band will be joined by Coldplay frontman Chris Martin for an intimate conversation on what inspired the #PermissiontoDance Challenge on YouTube Shorts, and will discuss their shared experience as global musicians. The special episode will also feature a selection of Shorts from the challenge created by BTS fans around the world, including the U.S., India, Russia, South Korea, the United Kingdom and more.
The three-week challenge, which started on July 23rd, saw BTS encouraging people to make 15-second YouTube Shorts videos incorporating the “International Sign” gestures for “Joy,” “Dance,” and “Peace,” that were featured in the “Permission to Dance'' music video, remixed with their own style. In an interview with People about the challenge, band member j-hope explained “Incorporating the International Sign gestures enabled us to spread the positive energy of our music to a wider audience that maybe we haven't reached before."
The challenge connected music fans across the globe and the “BTS ‘Permission to Dance’ MV (Shorts Challenge ver.)” will highlight some of the amazing submissions, further demonstrating the power that music and dance have to bring communities together. When talking to Buzzfeed about choosing some of their favorite Shorts to be included in the compilation video, band member Jin shared, “I am curious about how they will add their own tastes and touch to the ‘Permission to Dance’ choreography...but honestly, just watching them dance along to our song and having fun makes me really happy.” Fellow group member SUGA later added in an interview with EFE, "We want to share our message through music and have a positive impact on our listeners.” These values and more are what inspired BTS to create the Permission to Dance Challenge and have it come to life on YouTube.
Don’t miss BTS on “RELEASED” Thursday, September 9th at 8:45 PM PST/11:45 PM EST on their Official YouTube Channel, directly followed by the world Premiere of the “BTS ‘Permission to Dance’ MV (Shorts Challenge ver.)” at 9 PM PST/Midnight EST.