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The Social Star Awards live on YouTube

By Benjamin Grubbs

Asia Pacific Head of Partner Marketing, YouTube

Social media has dramatically changed the way we get to interact with our favorite musicians, actors, artists and athletes, so it makes sense that any awards ceremony celebrating social media also needs to flip the standard red carpet affair on its head. Tonight’s first-ever Social Star Awards in Singapore is attempting such a feat—running an awards program for a full 24 hours via social media. Forget a few dozen statues going out to some lucky winners. How about a whopping 288 awards, one awarded every five minutes, recognizing everything from top actors and athletes to favorite songs and sports teams. And all that ends with a splash: a live two-hour show full of musical performances and celebrity drop-ins.

For those who can’t be there live to watch at Singapore’s iconic Marina Bay Sands Hotel, YouTube is partnering with Starcount to exclusively live stream the whole show on The broadcast will kick off on May 23 at 9 p.m. Singapore Time (6 a.m. PST) with a red carpet awards ceremony where Aerosmith, Cee Lo Green, Carly Rae Jepsen and PSY come on stage to play their hit tunes. From there, you can expect appearances and award presentations from some of YouTube’s most famous faces, including Ryan Higa, HIKAKIN, PewDiePie, and Natalie Tran.

With so many awards being handed out, you may be asking, what does it take for me to win a Social Star Award? Check out this video to see some of YouTube’s top talent like Epic Meal Time and DeStorm give a one-of-kind training on how to become a social star.

Whether you’re tuning in for the whole show or just dropping by to check out your personal favorites on stage, we look forward to seeing you soon over at