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The Giving Season is Upon Us

By Julia Paige

Director of YouTube Social Impact

Earlier this year we launched #YouTubeGiving, a suite of tools that empowers creators to raise money on behalf of their favorite charities. As we enter the giving season, we’re making these tools available to even more organizations and creators.

To kick things off, next week some of YouTube’s biggest creators will celebrate Giving Week and team up with charities that hold a special place in their hearts. See below for a preview of who and what to expect, and look for the donate button on their videos to lend your support:

  • In support of St. Jude Children’s Research Hospital, Rhett & Link spent a week filming in Memphis, Tennessee, including visits to Graceland, the maple syrup farm of country music legends Rascal Flatts, the St. Jude campus and a special “Will It” taco party for St. Jude families.

  • Over the last decade, Hope for Paws founder Eldad Hagar has built a massive following with heartwarming and inspirational videos of his animal rescues. Internationally-renowned DJ Marshmello will be hosting a special video in support of the charity

Throughout the month of December, we’ll continue our season of giving with #Dancember, a charity fundraiser founded by YouTube creators Benji and Judy Travis of itsJudysLife. This is leading up to a 24-hour live stream fundraiser on December 14th, benefitting the global humanitarian organization, Save the Children.

At YouTube, we believe in the power of video to build community and empathy. We hope you’ll join us in supporting these incredible creators and organizations.