The Giving Season is Upon Us
Earlier this year we launched #YouTubeGiving, a suite of tools that empowers creators to raise money on behalf of their favorite charities. As we enter the giving season, we’re making these tools available to even more organizations and creators.
To kick things off, next week some of YouTube’s biggest creators will celebrate Giving Week and team up with charities that hold a special place in their hearts. See below for a preview of who and what to expect, and look for the donate button on their videos to lend your support:
Throughout the month of December, we’ll continue our season of giving with #Dancember, a charity fundraiser founded by YouTube creators Benji and Judy Travis of itsJudysLife. This is leading up to a 24-hour live stream fundraiser on December 14th, benefitting the global humanitarian organization, Save the Children.
At YouTube, we believe in the power of video to build community and empathy. We hope you’ll join us in supporting these incredible creators and organizations.
To kick things off, next week some of YouTube’s biggest creators will celebrate Giving Week and team up with charities that hold a special place in their hearts. See below for a preview of who and what to expect, and look for the donate button on their videos to lend your support:
- In support of St. Jude Children’s Research Hospital, Rhett & Link spent a week filming in Memphis, Tennessee, including visits to Graceland, the maple syrup farm of country music legends Rascal Flatts, the St. Jude campus and a special “Will It” taco party for St. Jude families.
- MatPat and Stephanie of The Game Theorists will kick off Giving Week with a special livestream to support The Brain and Behavior Research Foundation, a nonprofit committed to finding innovative and effective treatments for mental illness. Having lost a dear friend to suicide earlier this year, MatPat and Stephanie are passionate supporters of this cause. They will be joined by special guests, including Rosanna Pansino, Safiya Nygaard, and RachhLoves.
- YouTube Original documentary The Price of Free follows Nobel Peace Laureate Kailash Satyarthi on his decades-long mission to free children from child slavery around the globe. The 90-minute documentary will debut on YouTube channel SoulPancake on #GivingTuesday (November 27th.) Creators Jay Shetty and Kati Morton will join in this campaign in support of the Kailash Satyarthi Children’s Foundation.
- Over the last decade, Hope for Paws founder Eldad Hagar has built a massive following with heartwarming and inspirational videos of his animal rescues. Internationally-renowned DJ Marshmello will be hosting a special video in support of the charity
- International humanitarian organization, Doctors Without Borders/Médecins Sans Frontières (MSF), which provides medical care to victims of wars and natural disasters will be supported by Jubilee Media, a channel dedicated to bridging people together and creating radical empathy.
Throughout the month of December, we’ll continue our season of giving with #Dancember, a charity fundraiser founded by YouTube creators Benji and Judy Travis of itsJudysLife. This is leading up to a 24-hour live stream fundraiser on December 14th, benefitting the global humanitarian organization, Save the Children.
At YouTube, we believe in the power of video to build community and empathy. We hope you’ll join us in supporting these incredible creators and organizations.