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That’s music to my ears: watch the BRIT Awards live on YouTube

By Christophe Muller

Head of International Music Partnerships At YouTube And Google Play Music

Jarvis Cocker crashing Michael Jackson’s performance. Madonna’s badly behaved cape. Sam Smith silencing a whole arena with his incredible voice. The BRIT Awards with MasterCard has given us some of the most memorable moments in music history. For the third year, you can watch this must-view music moment streamed live on the BRITs channel if you’re based outside of Great Britain. Just tune in at youtube.com/Brits on whatever screen you find yourself closest to: mobile, tablet or TV.


Some of your favorite YouTube stars will be there live to bring you yet more action. YouTube stars Dan & Phil will present the official BRITs YouTube live stream featuring backstage action and yet more fun and games. Kingsley will be on the red carpet, rubbing shoulders with the biggest stars as they arrive to create more content for the BRITs YouTube channel.

And what stars! This year, international artists like Rihanna will join breakthrough British artists like James Bay for an unforgettable night of live performances. Not one, but TWO holders of YouTube’s prestigious “billion views” club will also perform: Adele and Justin Bieber. That’s alongside live performances from Coldplay, Jess Glynne, Little Mix and The Weeknd. After the live broadcast, individual artists will upload their performances to their own YouTube channels for you to relive again and again, plus there will be catch-up content on the BRITs channel itself.

So, tune in on February 24 at 3 p.m. ET to the official BRITs channel, kick back and as they say in good ol’ Great Britain, prepare yourselves for a right royal knees-up.

Christophe Muller, Head of International Music Partnerships at YouTube and Google Play Music, just watched "Sam Smith - Lay Me Down (Live at The BRIT Awards 2015)."