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Shop Live with your favorite Creators at the YouTube Holiday Stream and Shop

  • By David Katz
  • Vice President of Shopping, YouTube
  • Nov.09.2021
Shop Live with your favorite Creators at the YouTube Holiday Stream and Shop
From November 15-22, we’ll be hosting the YouTube Holiday Stream and Shop, a week of shoppable livestreams hosted by some of your favorite creators and brands, dropping special products and deals.

Over the past 15+ years, YouTube has evolved from a place where people can upload and share videos to a destination for viewers to be entertained, learn new things, and connect with their favorite creators. We’ve seen incredible growth of live as well, with over half a million channels live streaming for the first time in 2020. Livestreaming is increasingly becoming shopping-focused with creators going live to review products, drop new merch, and discuss their shopping hauls.

This year, with the holiday season upon us, we’re excited to offer a whole new way to shop with your favorite creators with our first ever live shopping pop-up event.

It’s inspiring to see YouTube creators grow and become valuable sources of information for new products—in fact, according to a Talk Shoppe survey in the U.S., 89% of viewers agree that YouTube creators give recommendations they can trust. We’ve seen creators expand beyond the screen and into consumer products, many of which you can already find on their YouTube channels and through other retailers, and we’re thrilled to be able to support them on the platform in new and exciting ways. This year, with the holiday season upon us, we’re excited to offer a whole new way to shop with your favorite creators with our first ever live shopping pop-up event.

From November 15-22, we’ll be hosting the YouTube Holiday Stream and Shop, a week of shoppable livestreams hosted by some of your favorite creators and brands, dropping special products and deals. The Merrell Twins will kick off the week, featuring products on their wish list for friends and family, from partners including Walmart, Samsung, and Verizon. The rest of the week will feature Donut Media, Gordon Ramsay, Patrick Starrr, Jackie Aina, Manny MUA, and MrBeast selling new products and offering exclusive discounts.

During these livestreams, you’ll be able to interact with creators and other fans, give feedback, enjoy exclusive discounts and product drops, and browse and checkout without ever leaving the livestream.

Starting November 15, visit youtube.com/shopping to shop live! Check out the full lineup below.

Holiday Stream and Shop lineup