We've always believed that there are great conversations happening all the time off of YouTube.com, and that commentary has the potential to enrich your experience when watching and discovering video on YouTube itself. So today we're excited to announce we’ve acquired Fflick, a talented team that analyzes social media data to surface great content and the discussions around it.
We were impressed by the technical talent, design instincts and entrepreneurial spirit of the Fflick team. As part of YouTube, the Fflick team will help us build features to connect you with the great videos talked about all over the web, and surface the best of those conversations for you to participate in.
We look forward to rolling out more features that help you enjoy and discover new videos to watch, so stay tuned!