Jun 29, 2023 [[read-time]] minute read
3X GRAMMY Award-winning, multi-Platinum recording artist Olivia Rodrigo is back with her sure-to-be monstrous new single “vampire” off her forthcoming album GUTS and is bringing fans along for this exciting new chapter with the exclusive YouTube Shorts #vampireOR2 challenge.
“I’m excited for ‘vampire’ to finally be out! Creating visual representations of my music is important to me and that’s why I decided to put the song out into the world with this music video and Shorts campaign. I’m so grateful for my fans and can’t wait to see what they create for #vampireOR2, ” shared Rodrigo.
Tonight, Rodrigo joined excited fans and YouTube Creators in Los Angeles to unveil #vampireOR2 and to premiere the highly anticipated music video for the single, directed by Petra Collins. The superstar sealed the experience with a kiss, giving everyone a first look at her own take on kiss-transition content featuring “vampire” to kick off the #vampireOR2 Shorts challenge. The fans and creators joined in on the fun, going full “vampire” on site and immediately sharing their personal spin on Shorts. More photos from the premiere event are here!
“I’m so grateful for my fans and can’t wait to see what they create for #vampireOR2! ”
Olivia Rodrigo
Written with collaborator Daniel Nigro, “vampire” is Rodrigo’s first new music since the May 2021 release of her debut album SOUR. SOUR entered the Billboard 200 at No. 1 and would go on to become the longest-running debut album in the chart’s top 10 of the 21st century. Rodrigo’s breakout hit “drivers license” charted in more than 50 markets on YouTube, reaching #1 on the Top Songs charts in countries including the U.S., Canada, South Africa, Australia and the United Kingdom, and every song from SOUR charted on the US Top Songs chart. Since her debut, she’s earned over 4 billion views on YouTube and amassed more than 10 million subscribers on her official YouTube channel.
More Shorts surprises are in store for the weeks ahead as Rodrigo invites Livies worldwide to create and share their best kiss-transition-themed content to join the Shorts #vampireOR2 movement.
To start, check out Olivia’s very own Shorts here and sink your teeth in by heading to YouTube and creating Shorts of your own:
Stay tuned to Olivia Rodrigo’s official YouTube channel for more #vampireOR2 action to come!