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Nearly two centuries worth of Big Game ads watched on YouTube so far

By Natalie Marchant

YouTube Sponsorships Program Manager

A couple of weeks ago we announced our ninth annual AdBiltz program,1 where fans come each year to watch, share and vote for their favorite Big Game ads. As we approach the Big Game, we wanted to give you an idea of how much we’ve all been watching and enjoying the Big Game ads, some of the amazing trends we’re seeing, and we wanted to highlight the Top 10 Trending Big Game Ads and teasers so far.

More small screens watching Big Game ads
Big Game ads and teasers have been watched more than 140M2 times so far this year, with more than half of all views coming from mobile devices. In fact people have watched nearly 200 years worth of Big Game ads3 and teasers so far on YouTube, and while the Big Game is only half a century old, so far we’ve seen over a century’s worth of Big Game ads watched on mobile alone.

Live long and prosper
Close to 40 Big Game ads, and over 130 teasers and ads combined, have been posted to YouTube so far, representing nearly all of the brands who will be airing spots during the Big Game. And for good reason: brands that release their ad on YouTube before the game receive an average of 2.2x more views than those that waited until game day to post an ad.4

This year, Pokémon released their first ever Big Game ad a full two weeks before the game, and it has already amassed more than 12M views. And currently the fastest rising Big Game ad is from Hyundai. It has surpassed 15M views in the past three days to become the most watched ad or teaser so far this year.

“We use YouTube to jump-start the conversation around our commercials,” said Dean Evans, Chief Marketing Officer, Hyundai Motor America. “People need to see them, like them and want to talk about them. And that’s what YouTube allows us to do.”

It’s never too late for a first
In our many years of YouTube AdBlitz, we’re still able to see something we haven’t seen before. Every year, voting for your favorite ad begins immediately following the game, and we often see brands encouraging their fans to vote through ads and social media. This year, for the first time, a brand has incorporated a shout out in an exclusive teaser ad created just for AdBlitz. Well played, Shock Top!

And now, here are the top trending Big Game ads and teasers, so far:

Top trending Big Game ads and teasers on YouTube (by views) - through Feb. 3

  1. Hyundai - The Chase – Hyundai Super Bowl Commercial | The 2017 Hyundai Elantra
  2. Pokémon - #Pokemon20: Pokémon Super Bowl Commercial
  3. Pepsi - Jerry Rice and Shannon Sharpe Party Fail Study | Walmart | Pepsi
  4. AXE - AXE - Find Your Magic
  5. TurboTax - TurboTax 2016 Commercial "George Smoot Simple Questions" (Official :30) TV Ad
  6. TurboTax - TurboTax 2016 Commercial "Michio Kaku Absolute Zero" (Official :30) TV Ad
  7. UnitedHealthcare - UnitedHealthcare | Delivery :30
  8. Wix.com - Kung Fu Panda’s Po Discovers the Power of Wix | Wix.com #StartStunning 2016 Big Game Campaign
  9. TurboTax - TurboTax 2016 Commercial "S. James Gates W-2" (Official :30) TV Ad
  10. MINI USA - MINI USA | #DefyLabels Big Game TV Spot

Also don’t forget to check out our exclusive YouTube AdBlitz creator's series, hosted by Jake and Amir with friends (MyLifeAsEva, Ten Second Songs, ScottDW, etc), as they teach fans at home how to become legends off the field for that special Sunday Big Game party through relevant tips spanning music, food, fashion, dance, and many others.

Of course, this is just the beginning - as people turn to YouTube for Big Game content before, during and after the game, there will be lot more to come.

Posted by Natalie Marchant, YouTube Sponsorships Program Manager, recently watched “DANCE BATTLE: DENVER vs CAROLINA! #YouTubeAdBlitz (4K).”

1 Full disclosure: Okay, so we announced it as our 8th year - for the second year in a row. We're not afraid of aging, it's just that we have so much fun with this program each year, we lost count!
2 YouTube Data Jan. 1 - Feb. 3, 2016. Global. Big Game ads are based on publicly available information and may not account for every such ad on YouTube.
3 YouTube Data Jan. 1 - Feb. 3, 2016. Global. Big Game ads are based on publicly available information and may not account for every such ad on YouTube.
4 Pixability Industry Study. Super Bowl 2015 YouTube Ads.