Top 7 moments from the First NBA Creator Cup
Dec 21, 2023 – [[read-time]] minute read
It all came down to the final moments in overtime. Two teams, each driven, intense and hustling to earn a W on the NBA In-Season Tournament championship court. A free throw. A swish. A buzzer. A one-point game and the winner was…YouTube creators?
We’re continuing to work with YouTube on future opportunities to deliver the excitement of the game of basketball to our fans around the world.”
Andrew Yaffe NBA Senior Vice President and Head of Social, Digital & Original Content“The NBA Creator Cup at our In-Season Tournament was a first-of-its-kind collaboration with YouTube,” said Andrew Yaffe, NBA Senior Vice President and Head of Social, Digital & Original Content. “We’re continuing to work with YouTube on future opportunities to deliver the excitement of the game of basketball to our fans around the world, who we know are engaging with and consuming the NBA on its platforms.”
During the inaugural NBA In-Season Tournament in Las Vegas, the league brought together a wide-ranging group of 12 creators from across hoop culture to give fans a behind-the-scenes look at the NBA’s newest marquee event. The first-ever NBA Creator Cup showcased real skills and a healthy dose of competition from creators on the In-Season Tournament championship court.
Kris London coached The Hoopers, a team made up of creators, YPK Raye, Tristan Jass, Jesser, Brawadis, Bionic Brooks, and Bree Green.
They went up against coach Chris Matthews (aka LethalShooter) and The Ballers team, which included Jeremy Jones, Jenna Bandy, Marcelas Howard, Carson Roney and Nolan from Strictly BBall.
Here are 7 can’t miss highlights from the game.
#1 Early on, Jesser shook off his defender with a killer fake, scoring some much-needed points for the Hoopers.
#2 Not to be outdone, Bionic Brooks delivered an emphatic two-handed jam.
#3 In a block that could be heard from the rafters, YPK Raye soared in to send this shot back!
#4 After a close miss from teammate Tristan Jass, Bionic Brooks came through with the putback.
#5 Tristan Jass impressed with his smooth moves and represented throughout for the Hoopers.
#6 And we can’t forget this iconic up-and-under bucket from Jesser!
#7 Ultimately, the Hoopers came out on top, winning 87-86 in overtime. Here’s what Coach Kristopher London had to say about it.
The Creator Cup truly was an action-packed, first-of-its-kind event for basketball and YouTube fans alike. We’re excited for more NBA collaborations in the future, but for now, you can watch a full game recap on the NBA’s official YouTube channel and check out behind-the-scenes content on the creators’ channels.
