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More for your family in the YouTube Kids app

By Shimrit Ben-Yair

YouTube Kids Director of Product Management

It’s been a busy few months for YouTube Kids. In February, we released our app, designed especially for kids, to bring to life the best family-friendly content on YouTube. Since then, families have downloaded YouTube Kids more than 8 million times, consistently ranked YouTube Kids in the top 5 kids apps in the App Store, given an overall 4+ rating on Google Play and watched Stampy Cat explore the world of Minecraft more than 54 million times.

Not bad for a seven-month old.

When we announced the app, we said YouTube Kids was our first step in reimagining YouTube for families. And we’re always looking for ways to make it even better. So today we’re sharing some new ways we're helping parents and kids enjoy the family content they love:

Discover new videos and watch in new ways

  • Watch YouTube Kids on the big screen: Want to enjoy your favorite videos as a family? Now you can, using Chromecast, Apple TV, game consoles or a smartTV.
  • Explore new videos with guest-curated playlists: Have a budding scientist or eager explorer on your hands? Find out what videos educators, celebs and other parents recommend with guest-created playlists. Playlists from National Geographic Kids, Kid President, and a girl power-themed playlist from Academy Award®-winning actor Geena Davis are already live—and more are coming soon from YouTube creators including Vsauce and Amy Poehler's Smart Girls.
  • Enjoy new shows: New videos are produced and uploaded to YouTube Kids every day—including exciting original shows and series from HooplaKidz, TuTiTu, SciShow Kids, DreamWorksTV and more.

YouTube Kids home screen on tablet and smartphone

Features just for parents

  • Learn how the app works: We also want to make it easier to get started using the app. When parents open YouTube Kids, we’ll explain upfront how our systems choose and recommend content and how to flag videos. We’ll also prompt you to make a choice about how broadly you want your child to explore—turn search on to access millions of family-friendly videos, or turn search off to restrict your child’s experience to a more limited set. Either way, parents decide the right experience for their family from the get-go. This will roll out on the app in the coming weeks.
  • Customize your passcode: We’ve also heard some parents prefer a personal passcode, rather than a spelled-out code, so we’ve added this option to access parental controls.

YouTube Kids setup with prompt to get a grownup's help

We always try to make the videos available in the app family-friendly, but no system is perfect. So if you ever find a video you’re concerned about, please flag it. This helps make YouTube Kids better for everyone.

In fact, many of these updates are a result of the great feedback you’ve given us. As you explore YouTube’s library, from "Twinkle Twinkle Little Star" to learning about the solar system, we’re growing with you. And we’re always excited to hear how we can better help your family explore, learn and sing along.

Posted by Shimrit Ben-Yair, mother of two and YouTube Kids Director of Product Management, who recently enjoyed learning about volcanoes on SciShow Kids and relaxing with Cosmic Kids Yoga’s Calming Playlist with her kids.