Sep 23, 2026 [[read-time]] minute read
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YouTube built the original creator economy, and today it remains the most rewarding platform for creators. Whether you are uploading your first Short or managing your own production studio, our goal is simple: give you the tools, partnerships, and platform to build a lasting, sustainable business.
Audiences turn to YouTube because they trust creators: fans have real connections with the creators they know and love. That authentic relationship is exactly why global advertisers want to work with you. At this year's Made On YouTube, we are rolling out new ways to make brand deals easier, scale your content with commerce, and put advertising budgets directly behind your growth.
International transactions on YouTube
Win high-value brand partnerships on YouTube
Securing brand deals shouldn't mean hours of administrative work. We are simplifying how you pitch, negotiate, and close deals by:
- Making YouTube Studio the ultimate one-stop-shop for brand partnerships. Soon, you can use Ask Studio to quickly craft tailored responses to brand briefs, build proactive pitches, and get tips to customize your Media Kit to match a brand’s unique goals – so you can get the deal done faster.
- Getting your channel in front of brands through YouTube Creator Partnerships, now available in 20 countries. Once you’ve posted a brand partnership, you can share brand partner access using a one-click code, making it easier than ever for your brand partners to view your video’s performance and put paid media behind your content using creator partnerships boost.
- Continuing to test and evolve dynamic brand segments, so you can seamlessly insert segments into up to 20 long-form videos simultaneously, target by region, and drive engagement with a built-in shelf featuring a direct call-to-action button.
- Investing hundreds of millions of dollars in incentives to agency partners to reward high-impact collaborations.
Monetize your recommendations with YouTube Shopping
People come to YouTube to research, discover and buy new products, making it the ultimate home for shopping. With the YouTube Shopping affiliate program, the products you recommend can earn you money just by tagging. In a recent study, we found that YouTube Shopping tags drive more than twice as many clicks as adding links in the description, and allow you to monetize your audiences on Shorts and Living Room as well. That’s why over 1.3 million of you are part of the affiliate program, driving a 13x growth in Gross Merchandise Volume (GMV) over the last two years. Now, we’re giving you even more ways to earn.
- We’re expanding our affiliate program to 35 countries by the end of the year, giving more creators the opportunity to tag products directly on your videos, livestreams and Shorts.
- We’re always working to bring more affiliate partners to the program as well. We recently announced the ability to tag Amazon products in the U.S., and we’re expanding this to India and Brazil in the coming weeks and more countries before the end of year.
- For those with a global audience, we're updating how tags show up across borders. We’ll now show a link that is localized for viewers, while helping you earn commissions on those global sales.
- We’re also introducing new affiliate campaigns, which allow retailers and brands to offer incentives, like exclusive commission rates or bonuses, when you create content featuring specific products
Creators are the heartbeat of YouTube. You don’t just make great videos; you build fandoms as the driving forces of culture and entertainment today. When you have the right tools to turn that power into brand partnerships, you can unlock endless possibilities to grow your business doing what you love most.