A future full of opportunities, Made On YouTube
Sep 18, 2024 – minute read
On YouTube, success isn't one-size-fits-all. It’s as unique as our vibrant creators and artists. Whether it’s about self expression, finding community, or reaching financial freedom, we want to offer long-lasting opportunities to forge your own path to success.
And now, we’re bringing the transformative power of AI to that journey, while building on our track record of responsibility. We believe AI will unlock new forms of expression for creators, and that it should put its power to work for you and your creative vision. Today at Made on YouTube, we’re unveiling new ways to connect people, ignite creativity, drive businesses, and champion new voices. Here’s what you need to know.
Dream Screen gets even dreamier with Google DeepMind’s Veo
Last year, we showed you Dream Screen, which lets you generate backgrounds limited only by your imagination in YouTube Shorts. It’s already in the hands of millions of people around the world, but we’re just scratching the surface of what’s to come.
It’s all about empowering your creativity, not replacing it.
We’ll start integrating Google DeepMind's most capable model for generating video, Veo, into YouTube Shorts later this year.
You'll be able to create even more incredible video backgrounds, breathing life into concepts that were once impossible to visualize. Imagine a BookTuber stepping into the pages of the classic novel, The Secret Garden, or a fashion designer instantly visualizing fun and imaginative design concepts to share with their audience.
And for the first time, you’ll also be able to generate 6 second standalone video clips for your Shorts with the help of Veo. For example, if you’re looking through your footage and feel like you’re missing something to help tie it all together, you can effortlessly generate a singular clip that fits right in with the content you’ve already captured.
These creations will be watermarked using SynthID, and we'll apply a label that clearly communicates to viewers it was generated with AI.
A new creative partner
Coming up with fresh, engaging ideas can be a challenge. So we’re giving the Inspiration Tab in YouTube Studio a makeover, creating a brainstorming buddy powered by generative AI. It’ll help curate suggestions that you can mold into fully-fledged projects with video ideas, titles, thumbnails, and outlines to match your style.
Next year, we’ll introduce a new shortcut that takes you right to the Inspiration Tab from anywhere you find inspiration, like your top comments, other videos, or even your own catalog.
Building deeper connections with each other
There's a special connection between you and your most loyal fans on YouTube—the ones who are always there, never missing a moment. And we want to embolden you to connect in even more powerful ways:
- More than just comments, Communities: Your very own corner of the internet, right on creators' channels, will be a central hub to discuss videos, share fan art, connect with like-minded individuals, and build a vibrant sense of belonging. Communities are available now on a handful of channels and we plan to test it with more of you this year, before we expand access to more channels early 2025. You can learn more about it at our blog post here.
- Spotlight rising stars with Hype: Turn up the volume on those rising stars you can't stop talking about! Hype gives people a new way to show support for emerging creators they believe in. By "hyping" a video, fans have a shared purpose to connect their favorite creators to new audiences. Videos with the most hype points will be featured on a special leaderboard, increasing their chances of discovery and recognition. We’ve been testing it already in Brazil, Turkey, and Taiwan and we plan to expand to more of you in the coming months - read more about it here.
- Find a global audience with automatic dubbing: We’ve been testing our dubbing tool with a small group of creators, which lets you generate translated audio tracks for your videos in different languages. We’re thrilled to bring this to hundreds of thousands more in the coming months, and will expand the number of languages it supports, from Spanish and Portuguese to French, Italian and more, so you can make your content accessible to even more people around the world.
And we’re now piloting a new capability with a handful of creators, that will transfer your tone and intonation, the ambiance of your surroundings – and infuse it into the dubbed audio, making the experience sound even more natural.
- Plus, a comments tab rehaul: We’re transforming the Comments tab in the YouTube Studio app into ‘Community,’ a hub for deeper fan engagement. Responding to lots of comments can be overwhelming, so we’re adding AI-enhanced reply suggestions tailored to your style, giving you a helpful starting point that you can easily customize to craft your response. Look out for this feature and more time-saving tools like a community spotlight and audience metrics soon!
Unlocking even more avenues to build a business - and a platform of your own
Today, YouTube is the only platform that shares revenue with creators at scale, across multiple formats. Our YouTube Partner Program pays out more than any other creator monetization platform, and we’ve paid $70 billion to creators, artists, and media companies over the last three years.
As our creator ecosystem has grown, we’ve continued to invest in expanding the ways more creators can make it — no matter how long you’ve been doing it or what your preferred format is. Here's the latest:
- Introducing gifts, powered by Jewels: We’re introducing Jewels and gifts, digital items that can power real-time fan engagement while unlocking another way for you to earn. We’ll first launch this on vertical livestreams in the U.S., making it easier for viewers to react, express excitement, and actively participate to add more magic in the moment.
- Expanding YouTube Shopping: There are now over 250,000 creators in YouTube Shopping! The YouTube Shopping affiliate program is currently available in US and South Korea, and today, we’re expanding to Indonesia, in partnership with Shopee. In the coming weeks, we’ll bring the program to Thailand and Vietnam, so more of you across the globe can share your favorite products with fans and grow your businesses.
- Unlocking more opportunities in the living room: The living room has become a new frontier for creators who are increasingly crafting experiences designed specifically for the big screen. And it’s paying off: The number of creators making a majority of their YouTube revenue on TV screens is up more than 30% year over year. To help our creators' content shine on TVs, they will soon be able to organize their content into seasons and episodes, making it easy for viewers to tune into the new must see TV. We're making other improvements to the TV experience with immersive content that plays directly from a creator's channel, streamlined subscription options and easier access to links in descriptions.
We've never been more optimistic about what lies ahead as we continue to relentlessly innovate for our global community. YouTube is where creativity flourishes, communities thrive, and businesses grow. It's a future full of opportunities, and it's all Made on YouTube.