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Introducing VEVO: A New Music Video Destination Powered by YouTube

By Chris Maxcy

Director of Content Partnerships

Every day millions of people come to YouTube to watch some of the biggest names in music; stars like Lady Gaga, Michael Jackson and U2. Today we are happy to launch VEVO, a video site devoted exclusively to music and powered by YouTube. This new destination hopes to redefine the way people watch and engage with music online, as well as change the way the digital and music industries do business with each other. The partnership blends Google and YouTube's leading technology with material from a broad catalog of top artists from Universal Music Group, Sony Music and EMI. Check it out at and at, and listen to Rihanna's welcome message: