Introducing a new way to share YouTube videos

Remember the first time you heard the opening beats of “Despacito”? Your ears perked up, your foot unconsciously tapping beneath the table. Like every “Despacito” loving person before you, you can’t help but dance, and when you'd finally caught your breath, you had to share it with all your friends. It would be wrong to keep something this good to yourself. And that means you had to copy and paste a link into an email, social or messaging app to share that moment.

But like chats around the water cooler, shouldn't sharing a video be as easy as saying, “Have you heard this new song?” We’ve been experimenting with a better way to share videos on YouTube since last year. Thanks to all your feedback, we made some improvements and are now ready to roll out this new sharing feature to all users globally.

Starting today, you can share videos with your friends and family directly on YouTube. Not only can you share and receive videos in the app, you can also chat about them right on YouTube, reply with another video, invite others to the conversation, and more. We think it’ll make sharing easier, faster and more fun on your phone. And if you want to continue sharing videos through other apps, you can still do that too.

These shared videos all live in a brand new tab on your YouTube mobile app, making it easier than ever to catch up on videos your friends have shared or to show them a few of your own favorites. 

Start a group, share your favorite “Despacito” version and make a friend dance!

Benoît de Boursetty, Product Manager, recently shared “A new way to share on YouTube.”