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Introducing new choices for parents to further customize YouTube Kids

By James Beser

Product Director, YouTube Kids

When we launched the YouTube Kids app three years ago, our goal was to give kids around the world a place to access videos that were enriching, engaging and allowed them to explore their endless interests.

Since then, our team has continued to work to improve the app experience for kids and families around the world. One area of focus has been building new features that give parents even more control around the content available in the YouTube Kids app so they can make the right choice for their unique family and for each child within their family.

We are excited to announce that throughout the year, we will be rolling out three new options in YouTube Kids:



  • Collections by trusted partners and YouTube Kids: Starting this week, our partners and the YouTube Kids team will offer collections of trusted channels on a variety of subjects from arts & crafts and music to sports, learning, and so much more. This makes it easy for parents to select only the channel collections and topics they want their kids to access. Just go into Profile Settings, and select from available collections such as Sesame Workshop and PBS KIDS. We will continue to add more partners over time.

  • Parent approved content: Parents know better than anyone what they want their children to watch. For those parents who want even more control over the videos and channels in the YouTube Kids app, we’re rolling out a feature later this year that will allow parents to specifically handpick every video and channel available to their child in the app.
  • Improved search-off control for an even more contained experience: Parents have always been able to turn search off within the YouTube Kids app, but starting this week turning search off will limit the YouTube Kids experience to channels that have been verified by the YouTube Kids team. This means that search off will not include recommendations from the broader YouTube Kids corpus.



For parents who like the current version of YouTube Kids and want a wider selection of content, it’s still available. While no system is perfect, we continue to fine-tune, rigorously test and improve our filters for this more open version of our app. And, as always, we encourage parents to block and flag videos for review that they don't think should be in the YouTube Kids app. This makes YouTube Kids better for everyone.

It is our hope that these additional options will allow every family to have the experience they want in the YouTube Kids app.