Dec 02, 2020 [[read-time]] minute read
From BLACKPINK and Tiny Desk, to James Charles, Supercell, and Cirque du Soleil, we’ve seen creators, artists, and publishers across the globe use Premieres to bring us together in new ways. Not only have they been able to generate excitement in advance of a video debut, but they’ve also enabled fans to virtually gather, engage, and enjoy a shared experience together. In fact, since March 1, 2020, we've seen over 85% growth in daily Premieres from over 8 million channels. And over 80% of these channels had never before used Premieres.
We want to continue enabling these real-time, communal experiences now more than ever. That’s why we’re launching three new features to help creators, artists, and publishers deliver an even more interactive experience with Premieres: Live Redirect, Trailers, and Countdown Themes.
BTS (방탄소년단) 'Dynamite' Countdown Live
Live Redirect allows you to host a live stream as a pre-show in advance of a Premiere. After the live stream ends, the live audience is seamlessly directed to the upcoming Premiere right before it starts.
From We Are One Film Festival and New York Comic-Con, to BTS, Cardi B, and Justin Bieber, we’ve been testing this feature over the last few months and have been amazed with how it’s brought the community together. Just like a pre-party or a red carpet, we’ve seen partners use Live Redirect to engage with their audience live and create excitement and anticipation just before the main event.
Trailers allow you to upload a pre-recorded hype video that will be played on the watch page in advance of the Premiere. With the option to range from 15 seconds to 3 minutes in duration, Trailers help create an even more compelling experience and encourage viewers to set a reminder to tune into the Premiere.
At the beginning of every Premiere, a countdown video is played to build excitement as fans tune in. We heard you want the ability to select a custom countdown video that matches their content though. That’s why we’re launching Countdown Themes, which will allow you to select a custom countdown for their Premiere across a range of themes, vibes, and moods. Whether you’re looking for something calm, playful, dramatic, or sporty, with the new countdown themes we’ve got you covered.
Live Redirect and Trailers will begin rolling out to eligible creators starting today, and Countdown Themes will be available in the coming months. We can’t wait to see the new ways these features bring us together, giving your audience a front row seat to your next Premiere. Give them a try and let us know what you think!