Skip to Main Content

News & Events

Experience SXSW Through YouTube

By Michele Flannery

YouTube Music

South by Southwest (SXSW) is an annual music, film and interactive conference and festival in Austin, Texas, and they've just launched a robust YouTube channel that offers a peek into the panels, screenings and music showcases that define the 10-day event.

To celebrate, we're teaming up with these Texans to present highlights from this year's festival on our home page today, including exclusive live music performances filmed just a few days ago at places like the Beauty Bar Backyard and the Mohawk. In these jam-packed clubs, we co-presented several music showcases with the help of indie labels Asthmatic Kitty, K Records, Tomlab, Secretly Canadian, Jagjaguwar and Dead Oceans. Highlights included newcomers Mt. St. Helen's Vietnam Band, Rafter and South Africa's BLK JKS: 

For those of you who couldn't make it to Austin this year, we hope YouTube helps you discover a few things that were captured deep in the heart of Texas.

With a Twang,

Michele Flannery