“BTS are global icons. Breaking record after record on YouTube, BTS’ immense contribution to the world of music has made them an undeniable force. We are humbled to be partnering with them on the Permission to Dance challenge on YouTube Shorts, helping to spread happiness and build lasting connections amongst their fans on YouTube across the globe. We are stoked to see the ARMY dance!"
― Lyor Cohen, YouTube Global Head of Music
Just last week, BTS made its television debut performance of “Permission to Dance” on The Tonight Show Starring Jimmy Fallon. BTS Premiered the official music video for “Permission to Dance” just over a week ago, earning over 170 million views on YouTube to date. The video’s debut landed the record-breaking group their 5th slot on YouTube’s top 10, all-time biggest 24-hour music debut list, with the band now owning 50% of the spots, including #1 for “Butter” and #2 for “Dynamite.” “Butter” also owns the record for biggest music video Premiere of all time, with 3.9 million peak concurrents and held the top slot on YouTube’s Global Top Songs chart for seven straight weeks.
Globally, BTS is amongst the top 5 most-viewed artists on YouTube so far this year; and in the past 12 months, it has earned over 10 billion views on the platform. With 54 million subscribers on its Official Artist Channel, they are the third most-subscribed artist on YouTube. BTS has joined YouTube’s coveted billion views club on three different occasions with its hits “DNA,” “Boy With Luv,” and most recently “Dynamite.”