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Broadcast Your Cause: The YouTube Nonprofit Program

By The YouTube Team

Does your nonprofit organization have a great story to tell? Do you want to connect with supporters online but don't have the money for expensive outreach campaigns? Or are you just looking for ways to do a bit of good in the world?

YouTube has been used by many nonprofits in their online advocacy campaigns, and today we make that process even easier with the launch of the YouTube Nonprofit Program.

If you're a nonprofit (in the U.S., that means you have 501(c)(3) tax filing status), you can apply for a designated "nonprofit" channel, which will include increased branding capabilities and video uploading capacity, rotation in the "promoted videos" areas on YouTube, and the option to embed a Google Checkout gadget on your channel to drive your online fundraising efforts – we'll even waive the transaction fees. Here's a quick video containing tips we've learned from nonprofits that might help your organization:

Several nonprofits are already using YouTube in their outreach; in fact, 13 of them helped us launch the program today and we're featuring videos from each of them right now on our home page. Nonprofit organizations have also used YouTube to run video contests, broadcast celebrity endorsements and launch innovative video campaigns inspiring people to produce videos on the issues they care about.

As more and more nonprofits sign up for the program , we'll build a special category on the site for videos from these groups, making it easier for you to discover and share their videos, and to engage with them right here on YouTube.


The YouTube Team