Skip to Main Content

News and Events

Are you the next online beauty guru?

By Jamie Berkowitz

Lifestyle Program Manager

L’Oreal Paris is kicking off a search across the U.S. to find the next beauty guru on YouTube. One aspiring expert will win a spotlight on the Destination Beauty YouTube Channel and have their beauty tutorial video shown among 10 of YouTube’s most popular tutorial stars. This lucky beauty aficionado will also enjoy a trip for two to New York City for some pampering at L’Oréal USA and a year’s supply of L’Oréal Paris cosmetic, hair care, hair color and skincare products to support their “how-to” video efforts.

If you think you have what it takes, sharpen your (eyeliner!) pencils and make sure your video is a cut above the rest. To get motivated, YouTube partner and beauty expert Kandee Johnson shares what you need to know about the contest.

How to enter and contest rules
To enter, submit a tutorial video here that shares your “how-to” tips and tricks behind your favorite red carpet-inspired hair and makeup look. You can submit as many videos as you’d like, so explore a variety of trends and styles. Video submissions will be reviewed by a panel of judges measuring on the quality of instruction, production and end result, and full rules for the contest are here.

Good luck and can’t wait to see all of your glamorous videos!

Jamie Berkowitz, lifestyle program manager, recently watched "Make up look for the Office -Tuesday."