Skip to Main Content

News & Events

Announcing our new YouTube Creators Site

By Alejandro Oropeza

Global Head of Marketing Communications

Creators tell us they want one central place to keep up with the latest news, creator events, and platform updates from YouTube. The original Creator Hub launched just over a year ago was a first step in bringing together all our creator-facing programs, news and information. Now we’re taking this resource to the next level with the launch of the revamped YouTube Creators Site.

The completely refreshed design was developed for creators, with creators. The first thing we did was take a deep look at how creators were using the original hub and optimized our design to better support their user journeys. Then, we brought in creators into our design process to get their feedback on what they liked, and what could be improved. The end product offers more up-to-date information in a refreshed design that we hope will make it much easier for creators to explore and take advantage of all the resources available to them.


From checking the latest news on our Twitter feed, to staying up to date with our blog, we hope this redesign helps creators at all stages to get inspired, engage and thrive on YouTube.

We’ve added new sections, including detailed information about our Partner Management program, so that creators understand how to get the support they need at every step of the way. We’ve also surfaced an interactive widget that indexes content from the YouTube Help Center and makes it available across the Creators Site.

To celebrate the launch of the new Creators Site, we’re releasing Master Class -- a new series of videos from the Creator Academy. The series is designed to help creators grow their audience by learning about an important range of topics. From analyzing and growing your channel to building a business on YouTube.

We’re really excited about these launches and hope they can provide the resources you need to grow your audience on YouTube.