What makes ideas powerful is that they have a life of their own; an idea can reset someone’s worldview and even begin a domino effect as they pass it on to friends. Ads Worth Spreading is TED’s initiative to recognize and reward innovation, ingenuity and intelligence in advertising -- the ads that people want to see, and share with their friends.
One of our favorite entries so far has been Chipotle's "Back to the Start" campaign, which champions the idea of a return to small, sustainable farming.
Another lighthearted piece we love comes from UK brand Cravendale. "Cats With Thumbs" has the kind of creativity and humor that inspires people to share an ad with friends.
YouTube has been helping to promote and showcase the Ads Worth Spreading entries online with a dedicated channel at http://www.youtube.com/adsworthspreading. Visit the channel and upload your video, or simply add your existing YouTube video to the channel before December 31, 2011. Agencies, brands, producers and individuals are invited to submit their best work of 2011. There is no fee to enter work. Submissions must be: less than five (5) minutes in length, created and aired between January 2011 and December 2011, and entered by an authorized agency, brand or producer. We look forward to seeing the submissions continue to come in!