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A New Way To Discover Up-And-Coming Creators & Artists

By Jon Youshaei

Product Marketing Manager

More great videos are uploaded to YouTube today than ever before. New formats are being created and new stars and artists are being born every moment. With more than 1,000 creators crossing the 1,000 subscriber threshold every single day, new talent is constantly emerging. We want to celebrate these up-and-coming creators and artists and help them build a bigger audience.

Starting today, we’ll highlight creators and artists who are “On The Rise” in a new section of our Trending Tab in the United States. Each week, four different creators and artists will be highlighted and featured for a full day on Trending with the following badges: Creator on the Rise or Artist on the Rise (music content).

Any creator or artist with over 1,000 subscribers is eligible to be featured. On The Rise creators and artists will be highlighted based on a bunch of factors including viewcount, watchtime and subscriber growth. Our team is also involved in the process to help select which eligible creators will be featured.


Two creators and two artists will be highlighted each week; we’ll let them know when they are featured so they can share the moment with their fans, old and new! We hope this will help the world discover inspirational new creators.