Friday
9:00 am: I checked in on our first-ever Coachella Live Shopping activation, and due to some last minute exclusive drop merch additions, we did some troubleshooting to make sure everything was working in every possible country. It’s amazing to see how well the cross-functional team comes together when there is a problem. Such a creative, problem-solving crew!
10:30 am: Conducted an interview for a Project Manager candidate in the car while driving to pick up my festival parking pass. Got my first glimpse of the artists (when I accidentally stood in the artist line and someone asked me what time I was playing… gulp!) and everyone there was so happy to see each other. Plus, the outfits are so inspired!!!
12:00 pm: Headed to get ready, which took me all of 15 minutes but my 16 year old daughter, Evie, took two hours! Snacked on Bugles while I not-so-patiently waited for her to use all her best YouTube makeup skills. Once we were fully sunscreened, bronzed, curled, accessorized and shimmery we finally made our way to the festival!
2:00 pm: Quick check in with the cross-functional team on our Shopping feature, which made exclusive Coachella, Billie Eilish, BROCKHAMPTON and Flume merch available to fans watching the livestream for the very first time. The team finds a way to make it work! Down to the wire, but users will never know.
3:00 pm: I arrived and met my Fashion & Beauty SPM (Strategic Partner Manager) team at the YouTube Artist Lounge to watch our Head of Fashion & Beauty, Derek Blasberg, interview celebrity hair stylist Chris Appleton. I also got to chat with top YouTube creator SSSniperwolf and her sister before Derek interviewed her, too. Then, I had an exciting Emma Chamberlain sighting right as we took our team photo (she is captured in the background - yay)!
6:00 pm: I hitched a golf cart ride through the park to get over to the other side to meet up with my daughter, then we went to dance like (millions of people) are watching to Black Coffee and then Baby Keem.
10:45 pm: Evie runs into Charli D’Amelio and her whole family and friends out in the wild of the festival. She is beyond excited, takes a selfie and thinks NOTHING could be more exciting. Meanwhile, I was watching Daniel Caesar on the main Coachella stage along with Justin Bieber!
12:00 am: Harry Styles blew us all away with his showmanship (and fantastic Dior outfit), and I watched my daughter fall madly in love with watching live music right before my very eyes. Flashback to my first concert: seeing George Michael in Wham!
Today’s highlight: Got to bed at 3am after braving 2+ hours of traffic out of the parking lot. Still worth it!